Approximate is fine
Have a think about your top 3 competitors. Who are they? Link to their websites if possible.
Simply skip this page if you don't have an existing site.
The more specific you can get, the better we can target the messaging.
A "sales funnel" is business-speak for the process you use to build awareness of your business, and draw people from knowing you exist to eventually buying something.
This matters because the way we go about the site depends on whether it's trying to attract customers (blogs, SEO) or educate them (articles, catalogues) or do the actual sale (e-commerce).
Needs after design: