HeartCard #4: Don't be an Island

Why Care

If your site never links to other sites then it would have to be pretty darned amazing to offer a full, self contained source of all the information about a topic that someone might want.

What To Do

Do link to other sites and authorities. It's easy – if you mention a technique, link to information about it or provide the information yourself. If you mention a certification you have, link to them. Be part of an online community.